1 cigarette butt can pollute up to 500 liters of water and will take over 10 years to fully decompose
67% of cigarette butts end up in nature, that's 4500 billion each year
The first source of pollution in our oceans
The 3rd source of pollution in freshwater sources
11 million dollars, the estimated cost of the collection and treatment of cigarette butts in the city of San Francisco
Using circular economy to save cigarette butts
The circular economy is an economic model inspired by nature which does not generate any waste while using the minimum amount of resources possible. When applied to cigarette butts, this model can be represented by the following diagram. Implementing solutions at each stage of the life cycle of a butt will limit the leaks of toxic products in our environment.
"The cigarette butt is the most common source of waste found in our oceans, however, it is the least spoken about. It is time to act on the diplomacy of the swimming cap: use aquatic adventures to accelerate global awareness"
Accelerate the awarness
With over 30,000 views on our video from Gibraltar, they realised the media potential of sporting challenges. They wish to use this new sporting adventure to influence and create an awareness campaign through various mediums of media.
Collect 1 million cigarette butts
Partnering with local organisations, they will collect and map 1 million cigarette butts from the streets. This is to then better identify the key areas to implement collection schemes.
Leaving a heritage
Instal public benches made from recycled cigarette butts around the river. Share the adventure through conferences, film and podcast. Continue to organise open water swimming expeditions centred around environmental issues.