Mr. MEGOT

1 cigarette butt can pollute up to 500 liters of water and will take over 10 years to fully decompose

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67% of cigarette butts end up in nature, that's 4500 billion each year

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The first source of pollution in our oceans

The 3rd source of pollution in freshwater sources

2 million euros, the estimated yearly cost for the city of Paris for the collection of cigarette butts on the streets

SOLUTIONS

Using circular economy to save cigarette butts 

The circular economy is an economic model inspired by nature which does not generate any waste while using the minimum amount of resources possible.  When applied to cigarette butts, this model can be represented by the following diagram. Implementing solutions at each stage of the life cycle of a butt will limit the leaks of toxic products in our environment. 

3 OBJECTIVES

"The cigarette butt is the most common source of waste found in our oceans. It is time to act on the diplomacy of the swimming cap: use aquatic adventures to accelerate global awareness"