0 Mégot
This is the story of 4 swimmers who will swim down the river Seine (380 km) to engage the French to adopt a simple change : throw their cigarette butts in the trash.
0 Butts in the ocean
1 cigarette butt pollutes over 500 litres of water and takes over 10 years to fully decompose
A 380 km swim
A collaborative and sporting adventure to change the current mentalities
LIKE A BUTT IN THE WATER
In June 2021, the four swimmers will relay each other night and day for an entire week to complete the 380km which separates Deauville from Paris. The objective of the 0 Mégot charity is to raise awareness and change the French mentality in adopting a simple change : throwing their cigarette butts in the trash.
4 SWIMMERS
After having swum across the Strait of Gibraltar, Lake Geneva, La Gironde and lake Baringo in Kenya, they want to glide on the surface of a river closer to home: the Seine
Matthieu
Witvoet
"C'est à la surface, qu'on va chercher ses profondeurs"
Chloé
Leger
"Savoir nager c'est utile quand on est sous l'eau"
Lucas
Witvoet
"La diplomatie du bonnet de bain, notre stratégie pour demain"
Louise
Pasquet
"La où se trouve une volonté, il existe un chemin"
Video by Loopsider
In march 2021, the 0 mégot team filmed a short video with Loopsider media explaining the adventure.
